App - Best Practises
Use the following best practises to make sure the app work's automatically for you!
1. Navigation layout
We advise the use the following navigation item structure:
Combined startpage*
Connection Center
Swipe-2-Match
Floorplan
Appointment
Side navigation
My QR code
Programme
Full Programme
Personal programme
Exhibitors
Logged-in attendees
My connections
Chat
More
Settings
About this app
Leave a review
*Tip: Limit the Start page to a maximum of 4-6 key menu items. Place the
2. Social wall encouragment
Place a non-pinned message (as the organisation) promoting your attendees to make their first social wall post.
*Here is an example social wall post with a proven track record to boost social wall engagment:
Final preparations are underway for the event and we are very excited to welcome you! Let us know if you are excited as we are by posting on this social wall.
See you soon!
*Extra booster: Get at least one colleage to reply or post on the social wall.
3. Scheduled e-mails
Incorprate the following emails in your onboarding process:
| Receivers | Login state | When | Type mail |
|---|---|---|---|
All users | Everyone | 1 week before the event | Invite to application |
All users | People who didn't login yet | 1 day before the event | Reminder application (with stats) |
All users | People who didn't login yet | 2 hours before the event | The event starts |
All users | People who did login | 2 hours after the event stops | Sent an overview of all leads |
Exhibitors | Everyone | 2 weeks before the event start | Invite to exhibitor portal |
Exhibitors | Exhibitor who didn't login yet | 3 days before the event | Reminder to exhibitor portal |
4. Feedback / Net promoter score (NPS)
Enable automatic session feedback pop-ups at the end of each session
Schedule an NPS push notification (this gives your event a general score) (1 hour before the event stops)
Schedule 1 general feedback question about the app. (2 hours before the event stops)
5. Warm-up push messages
Warm the audience, with some scheduled push messages.
| Moment | Content example |
|---|---|
2 days before the event | Get connected with the other attendees. Have a look in the connection centre to see what brings them to the event, or use the swipe-2-match module. |
Evening before the event | Tomorrow the event starts! We are looking forward to it. You as well? Let us know in the Social Feed |
Moment check-in opens | The check-ins is just opened. We are looking forward to see you soon! |
After each day | Day XXX is closed. We hope to see you tomorrow |
After final day | The event is over. Hopefully you've made very great connections and get inspired with new knowlegde. If you've made connections using this application you will automatically receive an e-mail with a link to your contacts. Use this application to connect to the people you've missed or as a contact book for all your relevant contacts. |
6. Matchmaking
Create 10 to 15 relevant matchmaking tags.
Set-up automatic matchmaking rounds with 2 connections made each round. (1 time 1 day before the event + 1 time 30 min before the events opens)
7. Appointments
Make it easier for your attendees to schedule appointments with your Exhibitors by choosing to automatically generate appointment slots for companies.
Enable in 'Settings' -> 'App settings' -> 'Networking bubble' -> 'Generate Automatic Appointment Slots for Companies'
8. Make sure all 'App content' is filled
Before attendees are onboarded to the App make everything is filled and looking good!
Areas too watch out for:
Companies profiles - has the company filled their company information and set a nice logo?
Speaker and Exhibitor profiles - Have these users got a description, relevant contact information and a profile picture?
The programme - Has each programme item got image, descriptio, location and relevant speakers/ exhibitors connected to it?
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