Using Tracking Scripts (GTM, GA & Pixels) in Let’s Get Digital

Overview

Let’s Get Digital allows you to add tracking scripts such as Google Tag Manager, Google Analytics, and other marketing pixels to your event's registration form.

The registration form uses step-based URLs and a dedicated completion URL, enabling accurate funnel and conversion tracking.

This article explains:

• Where to add tracking code

• How registration form URLs behave

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1. Adding a Tracking Pixel

Tracking scripts can be added in the event settings.

Location in admin panel:

Settings → General Settings → Registration & Pre-Event Page

Use the field:

“Analytics scripts - For example Google Tag Manager”

Paste your full tracking snippet here (for example, your Google Tag Manager container code).

After saving and publishing, the script will be loaded on the registration form.

Supported integrations include::

• Google Tag Manager

• Google Analytics

• Facebook Pixel

• Other custom tracking scripts

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2. Registration Form URL Behaviour

The registration form updates the URL as visitors move through the steps.

Example:

{registration-url}
{registration-url}/step_2
{registration-url}/step_3

When the registration is successfully completed, the user is redirected to:

{registration-url}/registered

This allows you to measure:

• Funnel progression (step 1 → step 2 → step 3)

• Drop-off between steps

• Completed registrations (conversion tracking)

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3. Responsibility for Configuration

LGD provides the ability to load tracking scripts and exposes step-based URLs for measurement.

Configuration of tracking goals, triggers, and analytics logic is the responsibility of your marketing or analytics team.